![]() Apple was founded on Jand became available in over 100 countries worldwide with over 60 million songs, gaining 10 million subscribers in less than six months. In December of 2015, Spotify hit back by introducing its users to “Wrapped,” which offers each individual user their own digital archives of music and memories. However, 2015 was a defining year for both companies. Spotify offers exclusive podcasts while Apple has a 24-hour live radio. The two platforms are constantly in competition to break the mold of your typical streaming app by offering innovative features. They have decided to rely on human experts who create individualized playlists and recommendations tailored to music preference. Spotify presents an experience that is based on an algorithm that allows them to create individual playlists like “Discover Weekly” that present listeners with music they are projected to like, as well as lesser known tracks from artists they have been proven to love. Apple Music presents its users with the same suggestion option under their “For You” tab, but theirs is completely organic. Listeners often experience the curation of analytics measured through a users previous listen history. Spotify and Apple Music have given their listeners and artists a chance to better understand the content they are consuming and creating through statistics. However, additions to music platforms have given users a different perspective. In the past, many were often opposed to the idea that they were being tracked. Although their every move is being recorded in the software’s data, most will never see the numbers that reflect their individual experience with their device. ![]() After opening a smartphone, one is typically met with a colorful display of apps that nurture the needs or wants of its owner.
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